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Paradigm, the publisher of adult light novel adaptations of bishoujo games under its adult light novel label "Paradigm Novels", will be starting a new adult light novel label that's titled "Puchipara Bunko" (Petitpara Bunko, ぷちぱら文庫).

The label is starting in September 2010 with the release of two light novel titles. The two light novels are adaptations of adult bishoujo games.

The light novels are:

Nee Summer! (Nee-sama!)  -  Based on an eroge by ARTEMIS.
  Author: Okita Kazuhiko
  Illustrator: Sumeragi Kohaku

Temptation ~Saiin no Naraku~  -  Based on an eroge by Parthenon.
  Author: Harukaze Shiori
  Illustrator: Iizuki Tasuku

Source: Ranobe no Mori

The first upcoming light novels of Takarajimasha's upcoming new light novel label Kono Light Novel ga Sugoi! Bunko, can now be seen in the following link: http://award2010.konorano.jp/

Clicking on the cover of each title will open a page providing info on the light novel title, characters, and the author's and illustrator's profiles and their comments.

The Japanese publishing company Takarajimasha, which publishes the light novel guide book "Kono Light Novel ga Sugoi!", will start publishing light novels under the light novel label "Kono Light Novel ga Sugoi! Bunko" (このライトノベルがすごい!文庫).

The light novel label "Kono Light Novel ga Sugoi! Bunko" will start on September 10th, 2010, with the release of the following 5 light novel titles:

Langene × code
 Author: Ooizumi Takashi
 Illustrator: Shibano Chaban

Bokutachi ha Kanshi Sareteiru
 Author: Satoda Kazuto
 Illustrator: Kokudou 12 Gou

Funda Menda Mouse
 Author: Ooma Kurou
 Illustrator: Yasuda Suzuhito

Densetsu Kyoudai!
 Author: Okamoto (kari)
 Illustrator: YAZA

Bousou Shoujo to Mousou Shounen
 Author: Kino Yuki
 Illustrator: Kobashiko

Takarajimasha publishes the light novel guide book "Kono Light Novel ga Sugoi!" annually. The guide book is known to contain a list of the top ten light novel titles according to polled readers.

Source: Ranobe no Mori

pixiv Inc., the owner of the Japanese online artists community pixiv, will be starting an online novel magazine that's temporarily titled "pixiv eBunko" (pixiv e文庫) in a joint venture with PokeCheck. The novel works will be collaborations between popular novel authors and pixiv's illustrators who attract attention.

The magazine's site is under work, and is scheduled to start in the autumn of 2010.

Source: pixiv Inc.

The Japanese BL(boys love) manga publisher Brite Shuppan will start publishing BL light novels with its creation of a new BL label that's titled "Rosekey Novels" (ローズキーノベルズ).

The label will start on August 23rd, 2010 with the release of 4 light novel titles.

The Japanese adult manga publisher OKS will start publishing adult light novels under the adult light novel label ELONOVEL (ELO NOVEL). The label will start on June 18th, 2010 with the release of the following three light novel titles:

Junsei Tenshi Primity☆Noel Chijoku ni Ochita Shoujo

• Author: kozakana
• Illustrator: Saitou Tsukasa

(Based on an adult doujin game by Magical☆Girl)

Dokidoki Oyakodon ~Mama mo Ishho ni Obenkyoukai~

• Author: Peter Honda
• Illustrator: emily

(Based on an adult doujin game by Shining Star)

Houkago Ryoujoku Seitokai M Kaichou no Hakudaku Bukkake

• Author: Inami Hirokazu
• Illustrator: Firine Kai

(Based on an adult doujin game by Kannaduki Seisakusho)

Source: Ranobe no Mori

The Japanese publishing company Taiseisha will establish a new BL (Boys Love) light novel label that's titled "LiLik Bunko" (LiLiK文庫).

The label is scheduled to start on April 12th, 2010 with the release of the following two BL titles:

Tsumetakute Amai Shihai

• Author: Yuzuki Aya
• Illustrator: Kawai Tamaran

Shinjiteru Itoshi Teru Sou Iikireru

• Author: Seriyou Haruka
• Illustrator: Kanemori Miyuki

An official site has opened for PHP Institute's super-light new dimension light novel label "Smash Bunko" at this link. The light novels will be packed with illustrations, sold at a reasonable price, and will focus on three major themes: "Friendship", "Love", and "Happiness".

The label's advertising slogan is: "Miracle Shot of Love and Friendship".

A Smash Bunko youtube video can be watched here:
http://www.youtube.com/watch?v=9yPUqZAqrVc

The label is scheduled to start on March 10th, 2010 with the release of two light novel titles, which can be seen here.

Three more light novel titles are scheduled for release in April and May 2010:

April 2010 release:

Hakouji Neruno to Daten Ressha Jiken

• Author: Kido Minori
• Illustrator: Yamamoto Keiji

May 2010 releases:

Uchi no Maid wa Futei-kei

• Author: Shizukawa Tatsusou
• Original Concept: Morise Ryou
• Illustrator: Ayakura Juu (The illustrator of the Spice and Wolf (Ookami to Kōshinryou) light novel series)

Chouritsu no Majo

• Author: Shouda Miwa
• Illustrator: Nanakusa (The illustrator of the Ballad of a Shinigami (Shinigami no Ballad) light novel series)

The Japanese publishing company Kodansha is aiming to start publishing male oriented light novels, and is recruiting experienced editors for that purpose. The light novels will be of various genres from romantic comedies to serious science fiction, with a strong entertainment nature, and mainly attracts a young male readership.

Kodansha currently publishes female oriented light novels under the light novel label X Bunko white heart, and "general/mainstream" oriented novels and light novels under the Kodansha Novels and Kodansha BOX labels.

The Japanese publishing company PHP Institute (PHP Kenkyuujo) will start a new light novel label that's titled "Smash Bunko" (スマッシュ文庫). Its described as a super light new dimension light novel label that's loaded with illustrations.

The label is scheduled to start on March 10th, 2010 with the release of the following two light novel titles:

Shiken ni Deru Dragon Taiji

• Author: Hiyoshi Akira
• Illustrator: Akayama Toshifumi

Oshiete! Mermaid

• Author: Mikazuki Kougetsu
• Illustrator: Usatsuka Eiji (The illustrator of the "The Familiar of Zero" (Zero no Tsukaima) light novel series)

And the following light novel title will be released in April 2010:

Hakouji Neruno to Daten Ressha Jiken

• Author: Kido Minori
• Illustrator: Yamamoto Keiji

Updated: "Hakouji Neruno to Daten Ressha Jiken" will be released in April.
Updated again: The label is starting on March 10th, 2010.

Source: Ranobe no Mori