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The Japanese publishing company Taiseisha will establish a new BL (Boys Love) light novel label that's titled "LiLik Bunko" (LiLiK文庫).

The label is scheduled to start on April 12th, 2010 with the release of the following two BL titles:

Tsumetakute Amai Shihai

• Author: Yuzuki Aya
• Illustrator: Kawai Tamaran

Shinjiteru Itoshi Teru Sou Iikireru

• Author: Seriyou Haruka
• Illustrator: Kanemori Miyuki

An official site has opened for PHP Institute's super-light new dimension light novel label "Smash Bunko" at this link. The light novels will be packed with illustrations, sold at a reasonable price, and will focus on three major themes: "Friendship", "Love", and "Happiness".

The label's advertising slogan is: "Miracle Shot of Love and Friendship".

A Smash Bunko youtube video can be watched here:
http://www.youtube.com/watch?v=9yPUqZAqrVc

The label is scheduled to start on March 10th, 2010 with the release of two light novel titles, which can be seen here.

Three more light novel titles are scheduled for release in April and May 2010:

April 2010 release:

Hakouji Neruno to Daten Ressha Jiken

• Author: Kido Minori
• Illustrator: Yamamoto Keiji

May 2010 releases:

Uchi no Maid wa Futei-kei

• Author: Shizukawa Tatsusou
• Original Concept: Morise Ryou
• Illustrator: Ayakura Juu (The illustrator of the Spice and Wolf (Ookami to Kōshinryou) light novel series)

Chouritsu no Majo

• Author: Shouda Miwa
• Illustrator: Nanakusa (The illustrator of the Ballad of a Shinigami (Shinigami no Ballad) light novel series)

The Japanese publishing company Kodansha is aiming to start publishing male oriented light novels, and is recruiting experienced editors for that purpose. The light novels will be of various genres from romantic comedies to serious science fiction, with a strong entertainment nature, and mainly attracts a young male readership.

Kodansha currently publishes female oriented light novels under the light novel label X Bunko white heart, and "general/mainstream" oriented novels and light novels under the Kodansha Novels and Kodansha BOX labels.

The Japanese publishing company PHP Institute (PHP Kenkyuujo) will start a new light novel label that's titled "Smash Bunko" (スマッシュ文庫). Its described as a super light new dimension light novel label that's loaded with illustrations.

The label is scheduled to start on March 10th, 2010 with the release of the following two light novel titles:

Shiken ni Deru Dragon Taiji

• Author: Hiyoshi Akira
• Illustrator: Akayama Toshifumi

Oshiete! Mermaid

• Author: Mikazuki Kougetsu
• Illustrator: Usatsuka Eiji (The illustrator of the "The Familiar of Zero" (Zero no Tsukaima) light novel series)

And the following light novel title will be released in April 2010:

Hakouji Neruno to Daten Ressha Jiken

• Author: Kido Minori
• Illustrator: Yamamoto Keiji

Updated: "Hakouji Neruno to Daten Ressha Jiken" will be released in April.
Updated again: The label is starting on March 10th, 2010.

Source: Ranobe no Mori